Welcome to ISG's third annual Xperience Summit - an immersive two-day event that interrogates how your company can employ innovative techniques and emerging technologies to position yourself at the forefront of your customer's mind. Through thought-provoking keynote presentations and interactive panel discussions we investigate what it takes to win customer loyalty in an age of rapid technological and social change. ISG's John Westfield will set the stage for the day, before we dive into today's two themes - The Future of Customer Experience and Back to Basics.