As consumers, we all rode a time machine through 2020. It was almost if digital retailing and consumer behavior accelerated 7 years overnight. In fact, digital commerce rose more in 2020 than the previous 8 years combined. While organizations rode the wave and quickly pivoted to new working models – some better than others – now comes the challenge of separating from the herd based on the current trends and what comes next.
In this session, ISG’s Todd Dirks lays out five trends and tactics you can use to influence consumer behavior in this dynamic environment. With insight into the increased and mandated digital acceptance, differentiation, personalization at scale, optimizing the human touch and balancing convenience vs. responsibility - discover how to ride the tailwinds of the pandemic to ensure smooth sailing as we emerge into a new era of commerce.