Throw out the strategies and customer experience tactics that focus on age groups, demographics/psychographics or even “micro-segments” – the battle for consumers is now at the individual!
This keynote address will outline the opportunities to utilize the right balance of emerging technology with employee engagement to create personalized experiences and ultimately strong brand loyalty at scale. Consumers are screaming to be understood and treated as individuals – not Millennials, or soccer moms from Atlanta, but Mary, Beth and Susan. They are screaming to “KNOW ME” – so are you listening and what are you doing about it?!